Here I am just trying to help on some basic Search Engine Optimization (SEO) related questions and their answers which will help you in search engine optimization technology and for cracking Digital Marketing Interview.
What is Search Engine Optimizations in Digital Marketing?
Search engine optimization is a collection of techniques applied to optimize website so that it ranks well in SERPs (Search engine result pages) like Google, Yahoo, Bing and Etc. another major search engines.
Who Do Search Engine Optimization?
They are the Webmaster handler, SEO Engineer and Website optimizer etc.
What tools do you use for Search Engine Optimization?
I use Google webmaster tools, Google Analytics, Open site explorer (MOZ), Alexa (Amazon), Website grader (Hubspot) etc. But now days there are so many paid tools are available in market like Moz, Spydermate, SEMrush etc.
What is Google Sandbox?
Google Sandbox is an imaginary area or place where new and less authoritative sites are kept for a specified time period for analysis until they establish themselves of being displayed on the search results. It happens by building too many links or spamming activity within a short period of time.
What is the difference between On Page SEO and Off Page SEO?
On Page SEO means optimizing your website and making changes on title, meta tags, site structure, site content, solving canonicalization problem, managingrobots.txt etc.
Off Page SEO means optimizing your website presence on other website which involves backlink building and social media promotion and Etc.
What are the limitations of title and description tags?
Title tag should be between 60-70 characters and Meta description tag should be between 150-160 characters.
Title and Meta tags are measure by Google in which unit?
Google major Title and Meta tags in pixel.
How will you increase the Page-rank of a website page?
We will increase Page-rank by building more authentic backlinks from authority sites and high page rank webpages.
What do you mean by anchor text?
The text which is Click-able written and attached with a hyperlink or refer a specific link is known as Anchor Text.
How will you treat Web standards while optimizing a website?
Google loves web standards hence I will apply the web standards provided by W3C while optimizing a web site.
If the Meta robots tag has a value of “no index, no follow” what does it mean?
It means the search engine crawlers would not index the contents and would not follow the links present on the page.
Does Google use Meta keyword tags?
No, Google does not make use of keyword tags since 2009.
Tell me types of Backlinks?
Backlinks have 2 types- Do Follow, No Follow.